For the market launch of the biggest innovation in Migros' history, we helped develop the trade marketing concept for Delica and coordinated and implemented the production, rollout and activation at POP.
CoffeeB is the capsule-free system with 100% garden-compostable, portioned coffee. The new brand world focuses on CoffeeB Balls and also showcases the CoffeeB Globe machines. A POS communication toolkit supports the optimisation of the shopper journey along the touchpoints.
The result is a comprehensive brand experience that is emotionally touching and rationally convincing. The result is the "CoffeeB Heart & Mind-journey", which highlights the core messages of sustainability, enjoyment and convenience with a focus on awareness and trials.
Read more in our blog post Promotion-Tools is the lead agency for CoffeeB's trade marketing concepts and tastings.
