Rivella Refresh
Winter promotion full of contrasts

Mountains at the train station - a hologram next to a chalet - a skier in the pedestrian zone?
You could experience all of this during the winter promotion for Rivella Refresh. We distributed 130,000 samples at 7 train stations in 7 cantons, activated participation in a digital competition and implemented an additional guerrilla campaign in which a skier handed out ski passes in the pedestrian zone. Additional awareness was created on social media with a micro-influencer campaign.