Valais –
Beach Open Gstaad Sampling 2024

On July 7, 2024, we carried out an extensive sampling campaign for Valais as part of the Beach Open in Gstaad. This campaign aimed to introduce the fruity and refreshing quality of Valais Botanical to a wide audience and offer them a delicious change of pace.

During the event, we reached around 3,000 people, many of whom actively participated in the event or were there as spectators. A total of 2,500 bottles of Aproz Botanical were distributed, which were very well received by the visitors.

The fruity refreshment of Valais Botanical offered participants and spectators a welcome change and enrichment of the event. Especially on a hot summer's day like this, the cool refreshment proved to be the ideal complement to the sporting action of the Beach Open. 

Our sampling campaign was not only an opportunity to introduce the product, but also an important step towards raising awareness of the Valais Botanical brand and receiving direct feedback from consumers. Participants appreciated the opportunity to try the drink for free and many expressed their enthusiasm for the refreshing taste.

Overall, the sampling campaign helped to position the Valais brand in a dynamic and sporty environment, offering the local audience a refreshing and fruity alternative.