Labello
SWISSPER Campaign
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Almost 100 micro-influencers showcased Beiersdorf's Labello brand products.
In German-speaking and western Switzerland, almost 100 micro-influencers generated around 200 posts on three channels (Instagram, Facebook and TikTok). They used their creativity to create authentic and unique content with the hashtag #softandsupplelipcare for the Labello brand. Labello - a faithful companion through all seasons.
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Nano-/Micro-Influencer Campaign
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Shipping logistics
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Content Creation
TOUCH
TOUCH
LABELLO - A FAITHFUL COMPANION THROUGH ALL SEASONS
TOUCH
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94
Micro-Influencer
188
Posts
8.8%
Engagementrate