Labello
SWISSPER Campaign
Almost 100 micro-influencers showcased Beiersdorf's Labello brand products.
In German-speaking and western Switzerland, almost 100 micro-influencers generated around 200 posts on three channels (Instagram, Facebook and TikTok). They used their creativity to create authentic and unique content with the hashtag #softandsupplelipcare for the Labello brand. Labello - a faithful companion through all seasons.
Nano-/Micro-Influencer Campaign
Shipping logistics
Content Creation
TOUCH
TOUCH
LABELLO - A FAITHFUL COMPANION THROUGH ALL SEASONS
TOUCH
94
Micro-Influencer
188
Posts
8.8%
Engagementrate