Swedish Match Merchandising ZYN Rollout 2021

Promotion-Tools supports Swedish Match with the launch of the tobacco-free, nicotine-free ZYN pouches and converts 794 POS according to Planogram. Within 10 days, shelf-in-shelf displays and counter displays were placed in 794 Valora outlets and advertising messages were attached to mix modules. Reporting was carried out via the in-house reporting platform with photo gallery. The precise implementation supported the market launch of the ZYN products.