Swedish Match
Exhibition stand at Man's World 2020

Air field hockey in the ice hockey booth. At Man's World 2020, we staged an ice hockey cabin for really tough men for the snus brands "Cryo" and "General". With a fun factor!

For CRYO and General - two snus brands from Swedish Match - we designed and implemented an exhibition stand for Man's World 2020. At the stand, visitors could see the strength, freshness and quality of the product for themselves. Ice hockey, the sport of really tough men - was the central theme of the stand and the entire activation. Visitors were able to compete against each other in an air field hockey competition.