For the product launch of Smirnoff Seltzer, we planned and realized a unique PR event at 2 Swiss locations. Smirnoff's new product is a light and delicious seltzer made from natural fruit flavors, mineral water and a shot of Smirnoff No. 21 Premium Vodka. Representatives from the media, partners of the drinks manufacturer and selected influencers were invited and spent a sparkling, relaxed day in nature with yoga, a party and the finest food.
