SMG – Stand design, event concept & activation at the TEDx Zurich event

How will we rebuild peace in the world and equally important, in our inner world? 
An exciting question that the last TEDx event in Zurich addressed under the title "Re-building". Our mission was to present SMG (swiss marketplace group) as a sustainable company for digital platforms and as a modern, versatile employer with a stand. SMG operates various digital platforms that enable re-building in the sense of passing on or brokering products and real estate (including ricardo.ch / immoscout.ch / homegate.ch). Promotion-Tools developed an upcyling stand concept and produced the furniture for the stand entirely from existing elements. In advance, it was defined where and how the individual pieces of furniture would be used after the event. This made it possible to realise a production that comes very close to the zero waste principle. The visitors of the event were invited to "re-build" with LEGO bricks - thus a colourful picture of Zurich was created.