Rivella Gelb - Station Sampling

Fully vegan, without Michlzügs but with promotion tools. According to our motto "We are cheerleaders for your products and services. So that they are well received everywhere." we distribute the new Rivella yellow with enthusiasm, joy and pride.

The station sampling comprised a total of 12 stations in Switzerland, with 8 stations with 91 campaigns in German-speaking Switzerland and 4 stations with more than 38 campaigns in French-speaking Switzerland. In total, more than 221,000 samples were distributed to passers-by!

In the three stations, Zurich, Bern and Geneva, we were able to install an entire stand in addition to the sampling and even motivate passers-by to take part in a competition. We took care of the entire implementation, planning and logistics for the entire activation.

The large number of samples distributed and the strong presence in Switzerland's most important train stations contributed significantly to the success of the campaign. Thanks to our holistic concept and smooth implementation, we were able to put a smile on the faces of passers-by, commuters and visitors.