Rivella –
Samplings at stations, offices and checkouts

For Rivella, we implemented an extensive sampling campaign for the products Rivella Refresh, Enertea and Focuswater. In order to reach the target group at different touchpoints, different types of samplings were carried out - these included station samplings at 5 railway stations, office samplings in 152 companies and check-out samplings in around 190 Migros branches in German and French-speaking Switzerland.

The campaign was a complete success! Our team of dedicated promoters and logistics professionals distributed over 355,000 refreshing Rivella samples to satisfied customers in just over 200 campaigns.