Rivella
Roadshow und Sampling

We designed an event for Rivella that evokes winter feelings. A simple but highly effective activation in the middle of the snow. Under the motto "At home in the snow", Rivella organized a winter roadshow in the ski resorts of Nendaz, Flumserberg and Arosa. Winter sports enthusiasts were offered a fun mini event where they could compete in snowball throwing. Who throws the fastest and becomes Snowball Champ? The faster you throw the snowball, the higher the chance of winning the top prize, a pair of Oakley ski goggles including Rivella branding.