Rivella Group –
Festival-Extra-Train Sampling

SBB and its transport partners often run extra trains at various festivals, concerts and sporting events. An event campaign will be launched in the summer to draw attention to these and inform passengers. One part of this campaign is a sampling campaign on SBB extra trains, which is being carried out in cooperation with Rivella. Passengers on the extra trains will receive a bottle of Rivella Yellow as a small thank you - either to get them in the mood for the event or as a refreshing accompaniment on the way home. A wobbler will be attached to each can.

This wobbler contains a link that event visitors can use to obtain more information about the RailAway offers on the extra train. In addition, a QR code leads to an online slot machine game with attractive prizes to be won. The prizes include 24-packs of Rivella, festival passes for 2024 and 2025 and GA Nights.

With the support of Promotion-Tools AG, around 10'000 bottles of Rivella Yellow including the RailAway message and prize draw will be distributed.