ENERTEA – Sampling & Guerilla Campaign
Energy through Enertea! Great sampling campaign with the new product from Rivella, an iced tea for hot days with a "pick-me-up". In Bern and Zurich, we made many people a little happier and fresher with over 70,000 samples. Whether as classic sampling at train stations and at PRIDE Zurich or as a guerrilla campaign by bike through the city - the energy kick was well received.
Recruiting & planning
Product sampling & guerrilla action
Cooling logistics
TOUCH
TOUCH
Mucho energito. Mucho naturo. Mucho vegano.
TOUCH
2
Cities
22
Promoters in action
70.560
distributed samples