Diageo - Celebrating life.

In 2023, Promotion-Tools AG once again successfully implemented a large number of projects for Diageo. These projects covered various locations and included a wide range of missions, activities and activations.

Over the course of the year, we implemented more than 35 projects for Diageo, from conceptualization and staffing to influencer marketing within the promotiongroup. Among other things, 40 missions were carried out as part of the Winter Sales Force in Davos, Wengen and Laax. During the Diageo Tour from April to August, an impressive 180 campaigns were carried out at 27 different locations. These included tastings in various regions of the new non-alcoholic gins, Gordon's 0.0 and Tanqueray 0.0%. In addition, over 200 SWISSPER  influencers were active for Diageo in June, with the campaign generating more than 35,000 views on Instagram. Other exciting events included the Züri Fäscht festival, the Montreux Jazz Festival and various Christmas markets throughout Switzerland. Again, we were able to participate in the Zurich Christmas markets with the "Baileys" brand. Another success was that we were able to present another non-alcoholic product at the Montreux Christmas market, which was launched in Switzerland in January 2024: the non-alcoholic Captain Morgan 0.0% rum.

We look back with pride on a successful 2023. The variety and scope of activities in the past year have shown that we can continue to implement innovative and effective marketing strategies in the future. We are excited about the new possibilities and opportunities that the year will bring and look forward to continuing to work successfully with Diageo.