For three days, six dedicated promoters publicized the CoffeeB brand in Rapperswil and attracted the attention of festival visitors. The CoffeeB stand was strategically placed as a visual eye-catcher and attracted numerous visitors. The promoters used their expertise and friendly approach to explain the benefits of CoffeeB and offer samples.

The promotion was a complete success, receiving consistently positive feedback and inspiring consumers with the quality and taste of CoffeeB. This led to increased brand awareness and a lasting positive impression. The successful presentation enabled CoffeeB to gain new customers and strengthen consumer confidence.