Café Royal Station Sampling
A sampling tour across Switzerland. 100,000 samples were distributed at 6 main train stations.
We planned and implemented a large, Switzerland-wide sampling tour for Café Royal. Our promoters were at 6 train stations and handed out 100,000 coffee capsules to passers-by. They are eager to try the espresso and lungo varieties at home.
Product sampling
Logistics, coordination & transportation
Production of masks & clothing
TOUCH
TOUCH
Sampling Tour Across through Switzerland
TOUCH
6
Locations
11
Logistics
40
Promoters
100000
Samples distributed