Stand concept & activation
SMG X TEDx
RE-BUILDING with zero waste stand design
How will we rebuild peace in the world and equally important, in our inner world?
An intriguing question addressed at the recent TEDx event in Zurich under the theme "Re-building." Our task was to present SMG (Swiss Marketplace Group) as a sustainable company for digital platforms and as a modern, versatile employer with a booth. SMG operates various digital platforms that enable "re-building" in the sense of transferring or facilitating the exchange of products and real estate (including platforms like ricardo.ch, immoscout.ch, and homegate.ch).
| Period |
March 2023 |
| Customer |
SMG |
| Tasks |
|
Promotion-Tools developed an upcycling stand concept and produced all the furniture for the booth using existing elements. It was pre-defined where and how each piece of furniture would be reused after the event, allowing for a production process that closely aligns with the zero-waste principle. Event visitors were invited to "re-build" using LEGO bricks, creating a colorful image of Zurich.
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