Launch Roadshow
Nespresso
The largest and most innovative coffee capsule in the world
For the product launch event of Nespresso VERTUO NEXT, Promotion-Tools installed the largest and most innovative coffee capsule in the world at Zurich's main railway station. In addition to tasting the new varieties, visitors were able to immerse themselves in an impressive 360° experience inside the huge, walk-in capsule. The 360° projections impressively depicted a coffee drinker's journey through the day and the origin of the different Nespresso coffee beans. Potential customers were introduced to the event through various physical and digital touchpoints.
| Time period |
September 2021 |
| Customer |
Nespresso |
| Tasks |
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