Thomy Roadshow

de en fr

Thomy

Travel around the world with your taste buds!

98% of Swiss people are familiar with the Thomy brand. Thomy now offers its consumers premium and chilled products and invited tenders for a national roadshow as part of the launch. We were able to win the pitch thanks to the creative visualization of the idea. According to Thomy, the decisive factor was the creative visualization of the slogan, its brand impact and the associated understanding of the Thomy brand.

Period

The year 2018

Customer

Thomy

Tasks
  • Event concept
  • Creation & implementation
  • Measurement of visitor frequency & length of stay
  • Set-up and dismantling, transportation & event logistics

With the gigantic globe with a diameter of 6 meters, an unmistakable long-distance effect was achieved. We were responsible for the creation and conception of the idea and its implementation. The stand was designed and planned by us, implemented as a 3D model and finally set up by our logistics department. Digital integration was also taken into account. We used livealytics, the offline analytics tool for live marketing, to measure visitor frequency and how long they spent at the stand.

Tastings
Event days
Globe Diameter in meters