without milk
Rivella
Fully vegan
SBB and its transport partners often run extra trains at various festivals, concerts and sporting events. An event campaign was launched to draw attention to these and inform travelers. A part of this campaign is a sampling campaign on SBB extra trains, which is being carried out in cooperation with Rivella. Passengers on the extra trains will receive a bottle of Rivella Yellow as a small thank you - whether to get them in the mood for the event or as a refreshing companion on the way home, each bottle is equipped with a wobbler featuring a QR code.
| Time period |
The year 2024 |
| Customer |
Rivella |
| Tasks |
|
This wobbler contains a link that event visitors can use to access more information about the RailAway offers on the extra train. Additionally, a QR code leads to an online slot machine game with attractive prizes to be won, including 24-packs of Rivella, festival passes for 2024/2025, and GA Night Tickets.
With the support of Promotion-Tools AG, around 10,000 bottles of Rivella Yellow, featuring the RailAway message and a giveaway, were distributed across 19 extra trains.
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