CoffeeB x Illy activation

de en fr

Touch, smell, taste

CoffeeB x Illy

Coffee tradition meets coffee innovation - Illy with Coffee

Our mission is to bring brands to life through touch, smell, and taste – ensuring that your customers not only take your products home but also a story that stays with them sustainably. For our client Delica, we created such an experience at two train stations.

Period

April 2024

Client

Delica / CoffeB

Tasks
  • Conception
  • Planning & Coordination
  • Staffing
  • Realization
  • logistics
  • Production

During the tasting campaign for the new CoffeeBalls from CoffeeB x Illy, we organized a total of 27 events and were able to conduct around 600 coffee tastings with the visitors. To boost customer interaction, we also hosted a wheel of fortune competition, giving away 300 coffee machines.

We handled the entire concept, production, personnel planning, location scouting, implementation, coordination, and logistics. The highlights for visitors included a large CoffeeBall balloon, a photo booth, and our latte art champion, who wowed everyone with their creations using Delica coffees.

Raffled coffee machines
Stations
Tastings