Digital campaign
HP x PlayerzOnly
In order to promote the HyperX Cloud III gaming headset to Swiss gamers, 3 short videos were produced and played on the social media channels of Playerz Only. A HyperX Cloud III black was given away to the gaming community.
| Date |
October 2023 |
| Client |
HP |
| Tasks |
|
Over 194,000 impressions were achieved on TikTok. Instagram had over 38,000 views and the video reached around 5,000 people on YouTube. The personal use of the HyperX Cloud III by the Playerz Only brand ambassador has strengthened its authenticity.
For two weeks, the link to the direct sale was also integrated into Playerz Only's social media profiles. The aim of the campaign was to reach Swiss gamers, explain the benefits of the HyperX Cloud III to them and draw their attention to the cooperation with HP Switzerland and Interdiscount.
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