A birthday experience on all levels

MERCI - 100 years

Migros

A unique experience full of appreciation and memories.

On May 23 and 24, 2025, Migros celebrated its 100th birthday and thanked its loyal customers with an extraordinary experience. Unique worlds of experience were created for two days in 642 stores throughout Switzerland. We at Promotion-Tools - experts in live marketing and retail activation - supported Migros with some staging at the point of purchase and successfully implemented logistical requirements. Under the motto "MERCI - 100 years of Migros", we designed and delivered part of the multifaceted shopping experience that celebrated the long-standing bond between Migros and its customers.

The anniversary concept was simple and effective: with the aim of giving something back to customers. Together with Rawcut, we visualized and developed practical implementation proposals for the two experience days.

Data	23․ May and 24․ May 2025
Customer	Migros
Tasks	Conception Production Logistics

One highlight of the Migros anniversary was the consistent experience design along the entire customer journey. In selected stores, customers were warmly greeted directly at the entrance and were able to gain their first impressions of the MERCI days. In 80 special stores, selfie walls not only provided visual highlights, but also invited customers to share their experiences on social media. Children received small surprise gifts, while customers were treated to coffee and pastries and, if necessary, helped with the transportation of their purchases.

The nationwide implementation in 642 stores presented us with a logistical challenge: our specialist logistics team prepared all the necessary pallets in just three days, which were then delivered to all regions of Switzerland by 21 articulated lorries. Each pallet was individually prepared, bound and loaded - a service that impressively underlines our expertise in the field of event logistics.