Station sampling 2025
FOCUSWATER Freestyle WM
From March 3 to 11, our promoter team was on the road at 7 different train stations in Switzerland to sample FOCUSWATER Active and Kick.
The main event was the Freestyle World Championships 2025 in St. Moritz, where FOCUSWATER was the main partner. Each bottle of FOCUSWATER had a QR code on it that could be scanned to win the following great prizes:
- limited edition FOCUSWATER skis
- an overnight stay in the Engadin
- tickets for the Freestyle World Championships
- many other instant prizes
| Date |
March 2025 |
| Customer |
Rivella Group |
| Tasks |
|
The outfit of our promoters, who were out and about at the station distribution points in hats, ski goggles and ski jackets, was also in keeping with the Freestyle World Championships.
The sampling trolleys were equipped with signs drawing attention to the Freestyle World Championships. So our team was visible from afar.
The aim of our promoters was to distribute the samples to the target group, as well as to draw attention to the Freestyle World Cup and the associated competition on the bottle.
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