Beach feeling - event & sampling

de en fr

Nocco

NOCCO drinks for an endless summer!

In line with the approaching end of summer, we created a beach landscape at Zurich main station. Trivarga AG's brief was to raise awareness of Nocco's Energy Drinks. We designed and produced a stand that extended the summer feeling for two weeks.

Time period

September 2022

Customer

Nocco

Tasks
  • Consulting & conception
  • Organization & implementation
  • Logistics (incl. cold chain, set-up and dismantling)
  • Staffing
  • Content creation
  • Swissper campaign

The activation at NoccoBeach featured a throwing challenge where participants could measure the speed of their volleyball throws. The winner received a travel voucher worth CHF 1,000 to extend their summer feeling. Additionally, 46,000 Nocco products were sampled to passersby in just under two weeks. To drive more traffic to the stand, the campaign was also digitally supported by an influencer campaign through SWISSPER.

Challenge participants
Distributed samples
+
Days (event duration)