When art, design and marketing merge
In a world increasingly characterised by digital transformation, in-store retail is experiencing a fascinating revival. The focus is on personal experiences and unique encounters. More and more people are longing for a break from everyday digital life to rediscover the human side of shopping. In the process, in-store shopping becomes much more than just consumption - it becomes an experience that sparks enthusiasm and curiosity through interaction with products, spaces, and people. Retail is thus transformed into a place where you can linger, gather new impulses and be inspired far away from the digital sensory overload.
Behind this modern vision are four renowned agencies - Promotion-Tools AG, Rawcut AG, Wetalkwithyou AG and Swissper GmbH. Since 2024, they have been working under the joint name THRYVE Group AG and have created a place that reflects their vision of modern marketing with the newly opened concept store.
The THRYVE concept store is much more than just an ordinary store - it is a place of exchange where people, brands, and expertise come together. Here, aesthetics, functionality and modern ideas unite to take the shopping experience to a new level. The store sets an example of how retail can be thought of differently - as a space that creates joy and in which every product promises a special experience with its own story.
"The successful opening of our THRYVE Concept Store has shown the power of this space to bring people together and encourage collaboration - be it through art, design or simply over a cup of coffee.
I am looking forward to developing this vibrant community and encouraging innovation by connecting global brands with creative expertise," says Petra Lengyel, Brand and Business Development Manager at THRYVE Group AG.
The vision behind the Concept Store
The question at the heart of the THRYVE concept store was - how can a marketing agency make itself accessible and visible to consumers and producers? With its prominent location on Paradeplatz in Zurich and a unique 360-degree shop window façade, the visibility is impressive. The concept store embodies the philosophy of THRYVE Group AG, which promises its customers the easiest access to the complex world of marketing with a "one-stop store" strategy. Physical access at Paradeplatz perfectly complements this offering and opens the doors to new opportunities for brands, companies, and consumers.
A 3-part concept
The THRYVE Concept Store is based on three main pillars - Coffee Lounge, Concept Store Area and Brand Consulting Space. These elements combine innovation, design, and the exchange between creatives, producers, and consumers.
In the Coffee Lounge, visitors are treated by baristas with a selection of coffee specialties. The Coffee Lounge is not only a place of enjoyment, but also an inspiring meeting place. It creates a relaxed atmosphere in which ideas can flow and new connections can be made.
The Concept Store Area invites visitors to immerse themselves in the world of contemporary art, technology and design. International brands and up-and-coming female artists present their work here. The THRYVE Concept Store thus becomes a showcase that presents the latest trends and developments. Customers will have the opportunity to discover exclusive products and gain new perspectives.
The Brand Consulting Space is all about the direct exchange between customers and the experts at THRYVE Group AG. As a national omni-channel marketing network, THRYVE Group AG offers comprehensive marketing solutions ranging from live marketing to design and digital media.
A place for events and exchange
The THRYVE Concept Store offers numerous possibilities for business and creative events on two floors. The space can be used for corporate events, conferences, seminars, and drinks receptions. There are also limited exhibition and sales areas for brands and producers who want to present their products and services. Contact us directly by email at hello@thryve.ch to find out more about the many ways in which the THRYVE Concept Store can be used.
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