OLMA 2025: Four brands, one adventure
The OLMA in St. Gallen - a bit like a mini city festival every year. We were there this year with four brands: Groupe Mutuel, Nespresso, Pernod Ricard with Lillet and Electrolux. And yes, that was a pretty big chunk. But also really exciting.
Jacqueline and I were there and were able to experience first-hand how our team puts everything together. As soon as you step into the hall, you notice that special OLMA atmosphere: the smell of rösti, coffee in the air, children running around in amazement. Simply an experience for all the senses.
Electrolux was particularly cool: the largest walk-in washing machine in Switzerland. I can tell you, you don't just walk through a stand - you really immerse yourself in the brand. Adults and children alike were fascinated, everyone wanted to take photos.
Behind the scenes
Of course, a lot of work goes into making everything run so smoothly:
- 4 set-up days
- 6 vans, 2 trucks, 4 trailers
- 5 people just for the logistics on site
It's really impressive how calm and organized our team is, even when it's chaos outside. You can really see that everyone loves what they do and gives their all to ensure that the brands are presented perfectly
Cooperation rocks
And then a big thank you to our partners Rawcut and WeTalkWithYou. Without their creative implementation and digital support, many things would not have been possible.
In the end, it turns out that it's not just about numbers or logistics. It's about people, about moments, about the smile of a visitor who has just discovered something new. That's exactly what makes these kinds of missions so special.
Come by!
The OLMA is still taking place until October 19 - a great experience for all visitors! Those who stopped by were able to taste, marvel, participate and experience the energy of the brands first-hand. It was an exciting event for us and we are proud to have been part of this colorful hustle and bustle.
- Nespresso: Stand 9.1A.17, Hall 9.1.A
- Groupe Mutuel: Stand 3.1.44, Hall 3.1
- Electrolux: Stand 9.1A.33, Hall 9.1.A
- Pernod Ricard with Lillet: Stand 5.0.29, Hall 5
Four brands, one team, many small and large highlights. Proud and full of energy - and above all very happy about everything we have experienced together.
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