As a live- and event marketing agency, it is crucial to build a strong employer brand. This is how you attract talented employees and retain them in the long term. Employer branding plays a central role in increasing attractiveness as an employer and strengthening the corporate culture.
But what does employer branding mean specifically for live marketing agencies?
The importance of employer branding for agencies
Being a strong brand is crucial to being successful in the competition for talent. In the live marketing industry, creativity, flexibility, and teamwork take center stage. As you often present directly to the public in the live marketing industry, the image of the agency is particularly important. Employer branding not only influences the perception of clients, but also of potential employees. Potential employees should recognize the agency's corporate culture and values in order to identify with the company.
Four reasons why employer branding is important
1. Talent attraction
Live marketing often requires creative and dedicated professionals, whether in the areas of event management, design, communication or technology. A strong employer brand helps attract these talents, as they are interested in the opportunity to work in a dynamic and innovative environment.
2. Image & reputation
Live-marketing agencies are often directly in the public eye, whether at events, trade fairs, samplings or tastings. The agency's image influences not only the perception of its customers but also of potential employees. A positive employer brand helps to build a good reputation.
3. Motivation & employee retention
Employees who are proud of their organisation and identify with its values tend to be more motivated and committed. This has a positive impact on the quality of their work, as they are more likely to go the extra mile and contribute innovative ideas.
4. Differentiation in the labour market
Competition for skilled marketing professionals is often intense. A clear and attractive employer brand sets an agency apart from the rest and makes it possible to position itself as an employer of choice.
Continuous employer branding at Promotion-Tools AG
Identifying the unique characteristics: At Promotion-Tools AG, we start the employer branding process by identifying the characteristics and values of our employees. Their experience, passion, and commitment are critical to shaping our employer brand.
Measurement and adjustment: We continuously monitor the impact of our employer branding efforts and adjust them to ensure they are achieving the desired results. This includes assessing employee satisfaction, talent acquisition and overall perception as an employer.
Conclusion
Employer branding is a continuous process that shapes the identity and culture of every company. By involving our employees and creating an attractive employer brand, we position ourselves as an important employer in the industry. Through a strong employer brand, we improve the working environment, strengthen the corporate culture and this promotes the success of the agency.
Open positions can be found at JOBS | Promotion-Tools and further information at Live-Marketing Agentur für aussergewöhnliche Kundenerlebnisse | ESB Marketing Netzwerk (esb-online.com).
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